Tuesday Itinerary:
9:30 am – 10:10
The Moment of Truth: How a Cluttered Media Industry Needs to Inspire a New Era of Storytelling – Before It’s Too Late! Data and Creativity, Future of Publishing, Social Content • Hosted by Vox Media w/ Melissa Bell, Publisher @ Vox Media.
10:15 am – 10:35 am
The Evolution of Togetherness: Quantifying Social Media’s Impact on Society: Future of Brands, Social Media and Society, Technology and Togetherness • Hosted by Grey w/ Suresh Nair, Global Chief Strategy Officer @ Grey
10:40 am – 11:00 am
Conquering the You-niverse: Branding on the Individual Scale Future of Brands, Social Media and Society, Technology and Togetherness • Hosted by VaynerMedia w/ Steve Babcock, Chief Creative Officer @ VaynerMedia
11:30 am – 12:10 pm
How BuzzFeed’s Tasty Grew Into a Suite of Products Future of Brands, Future of Publishing, Driving Commerce • Hosted by BuzzFeed w/ Toby Daniels – Founder & Executive Director, Social Media Week | Talia Halperin, GM of Commerce at Tasty BuzzFeed | Claire King, Head of Culinary @ Tasty BuzzFeed.
12:15 pm – 12:55 pm How Instagram Became The Music Industry’s Go-To Social Platform: The Influencer Equation, Future of Publishing, Social Content • Hosted by WeBuyGold w/ Alex White @ Head of Next Big Sound Pandora | Julian Mitchell as Columnist @ Forbes| Dan Altmann – CEO & Co-Founder @ WeBuyGold | Greg Klarity Davis Jr. as Actor and Creator | Zeena Koda as Senior Director @ Digital Marketing with Atlantic Records.
1:00 pm – 1:55 pm
PREMIUM PASS ONLY: What CMOs Need to Know About the Blockchain: Future Tech, Data and Creativity, Technology and Togetherness • Hosted by Kochava w/ Brian Wong, CEO & Co-Founder, Kiip and Charles Manning, Founder & CEO, Kochava.
2:00 pm – 2:40 pm
Brands Are People, People Are Brands: An Intimate Conversation With Rev Run & Matt Britton: The Influencer Equation, Future of Brands, Technology and Togetherness. Hosted by Suzy w/ Matt Britton, Founder & CEO, Suzy AND Joseph Rev Run Simmons, Musician, Producer, & Entrepreneur, Run DMC.
2:45 pm – 3:25 pm
Does Facebook Still Work for Direct Response? Data and Creativity, Future of Messaging, Paid Media Models Hosted by Croud • Nelson Elliott, Head of Biddable Media, Croud.
2:45 pm – 3:25 pm
What Will The Agencies of the Future Do Differently? Data and Creativity, Future of Brands, What is Next for Agencies
Hosted by Social Media Week w/ Abbey Klaassen, President, New York, 360i | Sanja Partalo, Vice President, Digital, WPP | Eric Weisberg, Global Chief Creative Officer, Doner and Lindsay Stein, U.S. Editor, Campaign.
4:00 pm – 4:40 pm
The Dodo: Tapping Into Our Universal Love of Animals to Dominate Social Media • Data and Creativity, Future of Publishing, Social Content • Hosted by The Dodo w/ Kerry Flynn, Reporter, Digiday. Izzie Lerer, Founder and Chief Creative Officer, The Dodo. and YuJung Kim, President, The Dodo.
4:45 pm – 5:25 pm
When Inclusiveness Trumps Divisiveness: How Brands Can Bring People Together vs. Tear Them Apart: Future of Brands, Social Media and Society, Technology and Togetherness • Hosted by Craft & Commerce and Upworthy w/ Eli Pariser, Co-CEO and Co-Founder, Upworthy | Frank Liu, Chief Creative Officer, Siegelvision | Sayu Bhojwani, Founder and President, The New American Leaders Project. | Mark Barker, Principal, Craft & Commerce | and Matt Motyl, Assistant Professor, University of Illinois at Chicago.
Arrival look… blazing through this week with blazers galore! Sorry, not sorry on my anti-filter photo. Just trying to keep it real.
✨ Where Technology Meets Humanity ✨
In its 10th year, Social Media Week New York (#SMWNYC) brings together professionals with a curiosity and passion for new ideas, innovations and emerging trends in social media tour This year the theme is Closer and will explore the intensifying conflict between individualism and community and will tackle three big sub-themes including The YouUniverse, The Social Divide and AI vs Humanity.
Ready for the inspirational talks, rigorous debate and for a glimpse into the future of our industry. #SMWNYC
