This is my favorite movie on earth. I can watch is a million times and be completely content in that comfort space. It’s what I watch if I’m home wanting to zone out, it’s what I watch after my husband and I watch terrifying Netflix shows, and even a show I watch just to remind me of my dating life and how grateful I am to have found my “Harry” and sit in wonderment about the life we share.
If you’re new and you’re wondering why I used this video as my intro, it’s because I’ve been taking some social media downtime to step back from the rat race that is happening in the “influencer world” to observe how I want to emerge from this era. I’ll always have this blog but it will never be a showcase of anything I’m paid for. I’ll only post about REAL products that I love and REAL brands that I’m obsessed with along with my unwavering writing about life, love, and the city of Louisville.
In When Harry Met Sally, Sally showed Harry how easy it is to fake an orgasm; something that is sacred in a relationship. You should never fake it nor your numbers. So this is where my favorite movie ties into my most passionate research on influencers.
Here are the Reasons that Social Media Stats are on the rise:
Whoever said, “Money can’t buy you friends” obviously hasn’t been on social media lately. Instagram Likes, Views, Follows, Comments, Regrams. You name it; they’re all for sale on the web’s not-so-underground social media black market. We’ll refer to these people as Sally.
1. As Instagram has become prime marketing and advertising real estate, the more Sally has been tempted to buy those likes to compete with rivals who have large followings.
2. Engagement is important, and likes are critical to Sally’s success. Under Instagram’s main algorithm, engagement is the most important metric used to determine any post’s popularity. That means, the more likes and comments Sally’s posts get, the more people will see them.
3. Many people like Sally are seeking to have their posts seen by a larger audience so they’re using this shortcut to getting a quick boost in engagement and view it as a risk worth taking. Because they want to work with bigger brands and if those brands stumble upon their post that gets a lot of likes, they’ll get to level up. Sad reality is that most brands don’t know how to run the right audit reports to sniff out the real influencers that can help their ROI, in contrast to faux influencers that are unethically bleeding brands dry in the trust bucket they exist within.
As I spoke with a close social media professor and friend the other day and we are both counting down the moments till this influencer bubble burst as reporting is strong enough to detect a “Sally” from a million miles away. Once it does, brands will be like…
