How does one stay on top of their craft? They NEVER stop learning. Dig in deep into a new program I’m using with SEMrush.com. I have always had a love/hate relationship with SEO. This program is changing my mind and my work. Follow along as I am exploring their capabilities and find out what “crawlability” means! Stimulate your mind!
“SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019, and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.” (SEMrush, 2020).
SEMrush offers benefits for businesses with a tremendous amount of data that provides solutions for e-commerce, enterprise, competitive research, and agencies.
Figure 1. SemRush Solutions Homepage. Retrieved 11/13/20. From https://www.semrush.com
For SEO, the program offers a complete workflow by running a technical SEO audit that tracks daily rankings by analyzing a competitor’s strategy. The programs that SEMrush offers analyze domain’s backlinks while researching millions of keywords. They also gather SEO ideas for gaining more organic Traffic. (SEMrush. 2020).
Buff City Soap will be the company that I’m using for my final assignments and project. Through the beginning stages, I’m working on the SEO by studying “crawlability,” site performance, HTTPS, internal linking, and the best keywords to use with improvement and decline tracking so we can learn as much as possible as we go into new markets.
Content creation has been a frequent focus throughout my career; SEMrush offers ways for me to perfect my craft. Their content marketing toolkit finds content ideas that will resonate with Buff City Soap’s audience. As a marketer, the ability to have your work optimized for better reach and impact allows you to learn from the insights to create something far better than before.
Comparing Buff City Soap with a competitor, the results were impressive. The brand that I compared it to has been mainstream much longer with locations and immense brand recognition exposure. It was surprising to see the brands on a graph next to a competitor, and we surpassed them in every category except Average Visit Duration and Exiting Traffic.
“Alongside bounce rate and pages per session, average session duration contributes to the user engagement story by illustrating how long users stay on your site. It’s a helpful metric for indicating engagement in the real value of your site content as time is money.” (Spinutech, 2020).
Even as SEMrush helps you get new Traffic, it gives you the tools to make sure that you don’t end up losing your existing Traffic. Looking after your current Traffic is essential. You may rank highly for a while because of the new Traffic coming in, but if you start losing your existing Traffic, you won’t stay there for long. SEMrush tracks your exiting Traffic as they go to other websites, sometimes your competitor, to give you a full understanding of what the consumer wants. (SEMrush, 2020).
When content marketing is carefully crafted, conveys a message that is helpful, informative, and entertaining to potential customers. Exceptional content allows the company to hold on to the visitors to capture leads, sell their products, and build positive associations with respect to the brand.
SEMrush. (2020). SEMrush Blog. Retrieved November 14, 2020, from https://www.semrush.com/blog/12-great-reasons-to-use-semrush-to-supercharge-your-content-marketing/
SEMrush. (2020). SEMrush Home. Retrieved November 14, 2020, from https://www.semrush.com
Spinutech. (2020, January 29). 7 Website Analytics Metrics That Matter Most – Spinutech Blog. Retrieved November 14, 2020, from https://www.spinutech.com/digital-marketing/analytics/analysis/7-website-analytics-that-matter-most/