Visit characterization and visitor characterization are the topics of revitalization to this blog that I started in 2012. The blog was a source of creative writing and inspirational lifestyle topics; it wasn’t monetized until 2017 and only lasted for a few months shy of 2 years.
From the end of monetization till now, I’ve been silent. I needed the time to remove myself from the equation of “basic bloggers” that are purchasing their follows, likes, and everything in between. Being a part of the over-saturation made me feel like a complete sell-out and phony, two things that no one wants to feel.
Being a part of the Integrated Marketing Communications graduate program at West Virginia University has been a welcomed wave of newness and hope for the future of marketing and my role in it.
Since I lost myself in the mess that my blog was, I find it necessary to draw from the time that I was without any ideation for monetization. Below you’ll find images with all-time stats and the targeted study of visits that fall between December 31, 2015, till January 1, 2017.
The entry page for visitors is bellaoflouisville.com, also known as the home page. It is different from my landing pages shared with direct links as those have historically been shared to direct visitors to the selected topic of writing or advertising.
However, the blog was visited throughout the entire time. It was getting rebranded and in silent mode awaiting to come out now. The stats are available to see from Jetpack, which is a plugin on WordPress.
The landing pages have been the majority of attractions on the website, with blog posts that were not monetized. An example of this is “Calm is a superpower!” is a page landing page shared as a direct link. It has been viewed 1,844 times.
Visit duration and the exit page have not been tracked but are now under monitoring with Google Analytics through ExactMetrics and Monster Insights. Not knowing the visitation duration is a blind point that leaves the playing field wide open with the hopes to keep visitors for 2 to 3 minutes upon arrival.
“For a good average session duration, the industry standard is 2 – 3 minutes. What can happen in two minutes? Two minutes might not seem like much time, but it’s enough time for users to read content and interact with your website. And for this reason, longer sessions indicate more engaged visits.” (Spinutech, 2020)
The highest referrer rate for BellaOfLouisville.com is 29,570 from Facebook, and the search rating at its height is 13,215, with 12,572 of those referrals coming from Google searches.
The click-through rate and ratio have not been tracked until this time. Those numbers will auto-calculate with the assistance of the new plugins on WordPress with Google Analytics. The result will be interesting to observe with new content and rebranding.
New users are tracked as “unique visitors” as they only visit once. Visitors can return to your website the following day, and their visit is counted as a “daily unique visitor” because of the repetition in their behavior.
The original referrer has historically been Facebook. It will be interesting to see how this grows, but I do believe most referrals will continue to be Facebook as the Facebook page for this blog has 9,175 people who have liked the page and 9,208 people who follow it. It’s the largest of the “basic bloggers” in the region, which was once the goal. As stated above, the blog’s content will return to marketing and creative writing without monetization impacting topics.
Hopefully, the following count will increase as I take steps to blog regularly and stay in the routine of the content calendar I’ve created for myself that I built out for myself as a marketing professional who dabbles in creative writing. I have not been connected in the past with Google Analytics, myself, and even my followers. I can say that I’m readjusting my tactics with a plan to create and monitor my blog’s success as a tool to connect with marketers, writers, and everyone else that loves daily inspiration.
Cheers to analytical updates and new eras!
Spinutech. (2020, January 29). 7 Website Analytics Metrics That Matter Most – Spinutech Blog. Retrieved October 20, 2020, from https://www.spinutech.com/digital-marketing/analytics/analysis/7-website-analytics-that-matter-most/